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Digital Screenmedia Association announces 2014 Crown Awards winners for content
The DSA Crown Awards, in its fourth year, recognizes excellent digital out-of-home content through the use of digital signage, interactive, kiosks and mobile.
November 7, 2014
The Digital Screenmedia Association has announced the winners for the fourth annual DSA Crown Awards, which recognize excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held in New York City at the Paramount Theater at the Hard Rock Cafe in Times Square on Nov. 5, following the first day of Customer Engagement World. The DSA Party at the Hard Rock was hosted by Artisan Mobile, and presented by Scanalytics and Synnex.
The categories for the content awards were Point of Sale (content on screens in store catering to the shopper); Point of Transit (reaching people are on the go, such as at airports and with digital billboards); and Point of Wait (places where people have dwell time such as banks, elevators and doctor's offices).
The awards ceremony was co-hosted by Keith Kelsen, CVO of 5th Screen Digital, and author of "Unleashing the Power of Digital Signage," and Bob Moul from Artisan Mobile, the host of the party and awards ceremony.
The winners are:
Category – Point of Sale (content budget of $10,000 or more)
- Gold: Bank of Ireland, submitted by RMG Networks
- Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media
- Bronze: AT&T Flagship Store Beats Music Promotion, submitted by MaxMedia
Category – Point of Sale (content budget less than $10,000)
- Gold: LG UHD Wall, submitted by Two West
- Silver: Digitizing Argos, submitted by Scala Inc.
- Bronze: WAND, submitted by WAND Corp.
Category – Point of Wait ($10,000 or more)
- Gold: Aria Resort & Casino, submitted by Verifone
- Silver: Sprint Live Pro, submitted by Two West
- Bronze: Sprint WeGo - Product Video, submitted by Two West
Category – Point of Wait (less than $10,000)
- Gold: Sprint Store Virtual Queue, submitted by Two West
- Silver: Quaker Steak and Lube, submitted by Insteo
Category – Point of Transit ($10,000 or more)
- Gold: San Francisco International Airport, submitted by Omnivex Corp.
- Silver: SIEMENS SU2C The Baton Pass in Times Square, submitted by ABC Creative Services
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Anne White of hybris, Manolo Almagro of TPN Retail, Noah Sarff of The Basement, and Keith Kelsen of 5th Screen.
Each of the entries were scored independently by the judges, who took the following into consideration:
- Did the content meet the objectives?
- Was the content engaging?
- Did the content fit the environment?
- Did the content fit the audience?
The scores were ranked in each category to reveal the winners.
"The content continues to improve at both budget levels, and we are seeing outstanding content on so many cross-platform channels," said Keith Kelsen, judge and co-host, in the announcement. "It's clear that content continues to truly be the most important part of execution. The high standards of quality of the content speaks volumes about the care producers put into these deployments and the care they take in making the brands look great."
"The content is amazing, and the engagement proves it," DSA Executive Director Paul Flanigan said. "We're thrilled to be able to recognize outstanding content. The quality can make or break an experience, and we're seeing some outstanding companies embrace and present the wow factor."
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Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.
