News

Digital place-based network partners with syndicator for sports content

Sports video highlights syndicator SendtoNews and digital signage software provider ScreenScape Networks Inc. have partnered to make SendtoNews digital content available to ScreenScape customers through its SportStation platform on a pay-per-use basis.

August 5, 2015

Sports video highlights syndicator SendtoNews and digital signage software provider ScreenScape Networks Inc. have entered into a content provider agreement that makes SendtoNews digital content available to ScreenScape customers through its SportStation platform on a pay-per-use basis.

ScreenScape makes software that helps businesses connect and control screens over the Internet. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors.

The partnership will see ScreenScape offer two levels of SportStation programming. A standard package will supply daily videos featuring more than a dozen sports. A comprehensive package will supply these standard offerings along with a list of more premium offerings including a professionally edited and narrated SendToNews Channel. ScreenScape customers will run SportStation content alongside their own branded messages and ads.

"ScreenScape is making it easier and more cost-effective for businesses to take charge of and network their screens, and this is a key step in the evolution of a broader Internet-of-screens that connects businesses across the globe," said Sunny Hundle, STN's director of strategic growth, in the announcement. "STN believes that premium sports content can be translated via any medium, and therefore has a keen interest in place-based media. Our partnership with ScreenScape allows us to take this kind of programming further and offer it more broadly through ScreenScape technology, which is opening up the market to businesses of all sizes, on just about any budget."

"By joining forces with SendtoNews, we are able to offer our customers a range of new programming options," ScreenScape CEO Mark Hemphill said. "This is content STN is well known for and great at producing. The feeds are fully managed and served up daily which helps our customers keep their programming fresh and full of engaging content."