News

Digital menu boards sneak into Sneaky Pete's

July 27, 2012

Highlands Digital Media is providing a digital menu board solution to quick-service restaurant chain Sneaky Pete's newest franchise in Margaret, Ala., according to a company press release.

"We are very excited to partner with the franchise operator, Rusty Creel, Sneaky Pete's and Means Advertising (Sneaky Pete's advertising agency) in the design, development, deployment and management of their digital menu boards," said Chuck Adams, vice president of DOOH Solutions for Highland Digital Media. "Our goal was to build a platform that will allow Sneaky Pete's to showcase their menu items and combos with great food shots and great video."

The ability to include video within the menu board design is invaluable, Kevin Gustin, vice president, creative director for Means Advertising, said in the release.

"Seeing video of our food on a large screen at the point of ordering is the best possible way to drive sales," he said. "The video menu boards allow us the ability to have a completely different look for breakfast and for lunch. This gives us maximum design flexibility."

Sneaky Pete's, based in Birmingham, Ala., has been serving its signature hot dogs since 1966.

Highlands Digital Media is a provider of digital menu boards, digital retail signage solutions and digital place-based advertising networks.

Read more about digital menu boards.