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Digital billboards welcoming flood-displaced South Carolina fans to Louisiana

Lamar Advertising Co. is dedicating space on its digital billboards to welcome flood-displaced University of South Carolina Gamecocks fans to Baton Rouge this weekend, the company announced.

October 9, 2015

Lamar Advertising Co. is dedicating space on its digital billboards to welcome University of South Carolina Gamecocks fans to Baton Rouge this weekend, the company announced.

After the University of South Carolina moved its scheduled home game against Louisiana State University this weekend to Baton Rouge due to devastating floods impacting the area around its home of Columbia, South Carolina, the outdoor advertising firm said it wanted to do something to make fans feel at home.

So Lamar designed two messages reading "Geaux Gamecocks! We stand STRONG with you!" and "Geaux Gamecocks! Make yourself at HOME!" The messages started playing on eight of Lamar's digital billboards in Baton Rouge on Thursday, Oct. 8, and will be displayed through Saturday, Oct. 10, the company said.