News

Digital billboards continue march on Oz

June 12, 2014

Australian outdoor media provider APN Outdoor today announced the launch of three new digital billboard sites; King George Square in Brisbane, No. 1 Fitzroy Street in Melbourne and General Holmes Drive in Sydney. These sites, which are all now live, mark the completion of seven new digital sites rolled out by APN Outdoor in the first half of this year as part of the company's aggressive digital expansion, according to the announcement.

The King George Square billboard is located on Ann Street in the heart of Brisbane and was selected for its heavy pedestrian and outbound central business district traffic. Taking its name from the site's physical address, No. 1 Fitzroy Street towers over the intersection of Fitzroy Street and The Esplanade in bayside St Kilda. It is situated near the beach in a busy dining, entertainment and nightlife precinct, reaching large-scale commuters and pedestrians. General Holmes Drive is one of Sydney's busiest roads, running alongside the airport and connecting the city with the south and southwestern suburbs. This newly built digital panel is the first to reach traffic entering Southern Cross Drive headed toward the city from the airport, according to APN Outdoor.

"As demand for digital outdoor continues to rise at a rapid pace we are very pleased to be able to give our clients not only the creative platform they need for interactive, big-impact campaigns, but also the scale to match," APN Outdoor CEO Richard Herring said in the announcement. "We are very proud of the strength of our digital billboard portfolio, and King George Square, No. 1 Fitzroy Street and General Holmes Drive add another level of depth to our burgeoning coverage nationally and specifically on the eastern seaboard. We look forward to offering our advertisers even more opportunities to better connect with their audiences as we continue our digital rollout later this year."

With these final three sites going live, APN Outdoor's digital billboard portfolio now stands at 22 nationally with more planned to launch later in the year, the company said.