News

Digichief will drive content for Automotive Broadcast Network

April 24, 2013

Digichief, a provider of fully licensed data feeds, images and videos, has signed an agreement with the Automotive Broadcast Network to provide the DealerTV Network with news, weather and sports content.

According to a news release, ABN's DealerTV Network helps dealerships engage prospects with targeted video messaging, product education and branding, while providing an additional selling platform. Hyper-local weather and filtered news headlines will supplement ABN programming, Digichief said, which will help keep viewers engaged and informed while reducing perceived wait times.

"Digichief delivers a platform to ABN that is both versatile and reliable," Robert Orndorff, ABN executive vice president, said in the release. "We are able to integrate Digichief's content precisely the way we need into our network with minimal effort. Their support team is very accommodating and the relationship has been solid. We look forward to exploring future content opportunities as the demands of our network evolve."

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