News

Device-charging and digital signage ad kiosks landing in three of the country's busiest airports

Interactive and digital out-of-home advertising solutions designer Monster Media has renewed its interactive digital wall agreement and signed an additional contract with Clear Channel Airports, a brand division of Clear Channel Outdoor, to roll out a nationwide network of interactive charging stations.

July 23, 2014

Interactive and digital out-of-home advertising solutions designer Monster Media has renewed its interactive digital wall agreement and signed an additional contract with Clear Channel Airports, a brand division of Clear Channel Outdoor, to roll out a nationwide network of interactive charging stations. The rollout will add "another layer of convenience to the evolving passenger travel experience," the companies said.

The interactive charging station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport, Chicago O'Hare International Airport and Dallas/Fort Worth International Airport. The kiosks, which allow travelers to charge their smartphones, tablets and laptops, are ADA compliant and patent pending by Monster Media and use embedded touch-enabled LED screens.

"The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers," Monster Media CEO Chris Beauchamp said in the announcement.

Verizon Wireless' 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.

Clear Channel Airports' management of advertising programs at the airports offer ideal placement for Monster Media's charging stations. The new kiosks feature built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. Campaigns can also reach across channels, prompting travelers to connect to the brand via social media and email when prompted by on-screen advertising content. The kiosks' software captures usage metrics to provide insights on campaign effectiveness to brands.

"This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler's leisure," CCA President Jon Sayer said in the announcement. "This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways."