News

Denny's orders up digital menu board grand slam for Fresh Express and AllNighter concepts

November 5, 2013

The Denny's Corp. has ordered up a serving of digital menu boards for its Denny's Fresh Express concept at Nellis Air Force Base in Las Vegas, according to an announcement from marketing technologies solutions provider Wireless Ronin Technologies Inc.

Wireless Ronin said it has established a relationship with Denny's Corp. and received an initial order from the Army and Air Force Exchange Service to install its RoninCast digital menu system at the Denny's Fresh Express at Nellis. The Wireless Ronin solution will feature digital menu and promotional screens that display a streamlined menu for both Denny's Fresh Express and Denny's AllNighter concepts. These fast casual concepts from Denny's are designed for colleges, airports, hospitals, mass transit terminals, military installations, travel plazas, food courts and similar locations, the announcement said. The franchisee-owned restaurants deliver authentic Denny's fare, with a focus on convenience and portability.

Wireless Ronin said its RoninCast 4.2 solution met the complex needs of a multisystem installation for those Fresh Express or AllNighter locations with an existing third-party system.

"It was RoninCast's adaptable technology that allows us to use their single Content Management System to create and manage our Denny's menu board and promotion content and then deploy it with any pre-existing digital systems at our franchise locations that attracted us to Wireless Ronin," Greg Powell, Denny's vice president, concept innovation, said in the announcement. "This is a huge benefit to Denny's to not have to learn, update and maintain our content in multiple systems, but still be able to deploy to a location's unique system. For locations that do not have existing digital menu systems, Wireless Ronin will install its complete turnkey solution.

Denny's Fresh Express and AllNighter menu and promotional content will be managed from an off-site corporate location while still allowing the local store the flexibility to edit prices on-site via Ronin's Customer Management System. Wireless Ronin will work with Denny's to provide content engineering, hardware, installation, project management, training, a network operations center and content hosting. The first installation is targeted for completion this month. Denny's has plans to expand its Fresh Express and AllNighter concepts to hundreds of locations nationwide, according to the announcement.

"This deployment with Denny's ... demonstrates the tremendous opportunity not only with Denny's as it expands its Fresh Express and AllNighter concepts throughout the U.S., but also how we can help other QSRs with university or food court locations that need to integrate with individual legacy systems," Wireless Ronin President and CEO Scott Koller said in the announcement.

Learn more about digital menu boards.