News

DBSI honored by CUNA Diamond Awards for creating banking's best digital signage content

June 6, 2016

DBSI, a provider of bank branch transformation services such as design, technology, equipment, construction, digital signage and facilities maintenance, was recognized for creating the best credit union digital signage content, helping two clients take home a 2016 CUNA Diamond Award, according to a press release from DBSI. Technology Credit Union and California Coast Credit Union were selected for creative excellence and outstanding results for DBSI created campaigns.  

"Digital signage isn't just about putting up screens and expecting results.  It's about helping consumers discover how financial institutions can improve their lives," said John W. Smith, CEO of DBSI. "We only create and recommend things that work. Seeing our clients' successes and positive outcomes validate our strategic approach to creating digital signage content."

Technology Credit Union, a 70,000-plus member, $2 billion California credit union, took home top honors, winning "Category's Best" for the Point of Sale Display and Retail Merchandising category. Included in the award winning entry were the interactive touchscreens and wall murals DBSI developed and deployed across Tech CU's newly redesigned branches.

"Working with DBSI's digital team was a great experience. They helped us choose the right hardware and design the award-winning digital signage content in our new branches. We would highly recommend working with DBSI's digital team," said Kate Duggan, senior vice president of marketing at Tech CU.

California Coast Credit Union, a 140,000-plus member, $2 billion California credit union, won honors in the Financial Education category for the "Financial Scoops" DBSI developed and deployed in the San Diego State University campus branch, helping to educate students on being financially smarter, the release said.

"Financial education and delivering a better branch experience are two important values we want to offer our members," said Kathy Cady, chief operating officer of California Coast CU. "DBSI's Digital Signage Agency helped us create and deliver both through digital signage deployed at our SDSU branch. The content and the way it's delivered are spot-on. It's appealing, eye-catching, and right on brand. We are thankful to have found such a great partner to help with our branch marketing strategies."