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Dash In Food Stores dashing out digital signage

Dash In Food Stores in Virginia, Maryland and Delaware are planning to launch ADFLOW Networks' digital signage across dozens of stores, throughout 2015-2016, ADFLOW announced on its blog.

April 3, 2015

Dash In Food Stores in Virginia, Maryland and Delaware are planning to launch ADFLOW Networks' digital signage across dozens of stores, throughout 2015-2016, ADFLOW announced on its blog. To date, five new Dash In stores have been rolled out and equipped with six to nine digital signs each, and plans are in place to revamp up to 30 existing locations with the stunning signage.

Eliminating paper signage and stickers was an important element to supporting Dash In's contemporary brand experience. "We wanted something that didn't look like the average convenience store," Michelle Reeves, marketing and promotions manager of Dash In said in the announcement.

According to the announcement, this attitude highlights one of the major reasons Dash In decided to move forward with their digital signage rollout: They knew that installing monitors would give their stores a cutting-edge, modern look and feel. Reeves said, "We thought that the monitors would give [us] a more advanced look. It would also allow us to make changes more easily and economically in the long term, without having to think about print costs."

"The Dash In digital signage installation and rollout has been a great success," said Mike Abbott, President of ADFLOW Networks. "Dash In have significantly amped up the customer experience with the signage in their new stores and we look forward to helping them carry this experience through to all of their locations."