News

Curved LED digital signage lights up California mall

Daktronics announced it recently designed, manufactured and installed a curved LED video display surrounded by linear freeform elements that encase an elevator at the NewPark shopping mall in Newark, California.

March 4, 2016

LED digital signage manufacturer Daktronics of Brookings, South Dakota, announced it was selected to design, manufacture and install a curved LED video display surrounded by linear freeform elements that encase an elevator at NewPark in Newark, California. The recently added video display is intended to create a memorable visual centerpiece within the mall and to offer a unique marketing opportunity for the mall's diverse mix of national and local retailers.

The main display measures approximately 17 feet high by 13 feet wide using tight 6 millimeter line spacing for clear imagery and viewing. The video display is an added enhancement to the mall's center court and is part of a larger mall transformation occurring at the property to strengthen its competitive position.

The main video display is surrounded with additional freeform LED elements to create a digital façade with ambient lighting. According to the announcement, the entire display system is the first of its kind and demanded a fully custom, Daktronics-engineered design that covers a total of 868 square feet. Pairing the freeform technology with the main curved display offers brand visibility and promotional opportunities for mall tenants as well as community and non-profit organizations, the company said.