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Corner Media, formerly Glanz Digital, rebrands and expands into new markets

Corner Media, formerly Glanz Digital, a location-based digital media company, has rebranded and is expanding into new markets, fusing digital signage and traditional outdoor advertising, according to a company announcement.

October 2, 2015

Corner Media, formerly Glanz Digital, a location-based digital media company, has rebranded and is expanding into new markets, according to a company announcement. The company said the rebranding reflects its renewed focus on integrated digital advertising solutions.

"We're fusing digital out-of-home and traditional outdoor advertising for a more capable and cost-effective solution," said Michelle Reis, general manager of Corner Media, in the announcement.

Corner Media said it offers three types of advertising solutions to brands and their agencies: (1) full-motion ads on digital displays in upscale outdoor retail districts, transit centers and shopping malls; (2) traditional outdoor advertising in select urban retail centers, for example Boston's Assembly Row; and (3) location-based mobile advertising with advanced targeting capabilities.

The company said its products draw from the scientific research of Dr. Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland's Robert H. Smith School of Business. Professor Wedel also chairs Corner Media's Scientific Advisory Board. His research found that consumers typically see, process and retain the meaning of the ad ("ad gist") within the first few seconds of seeing it. If the consumer is able to attain a high-level understanding of the ad immediately ("gist perception"), the ad is much more likely to generate interest and, consequently, increase brand awareness.

"Professor Wedel's research shows that short, eye-catching ads are very effective," said Missy Cassell, the company's head of sales and marketing. "Corner Media's digital displays show 15- and 30-second full-motion ads that seemingly jump off the screen, catching the consumer's attention — and our property takeovers do the same: The brand becomes the centerpiece of the physical brick-and-mortar space. Our solutions are effective, cost-efficient and scalable."

The company said its digital displays and traditional media assets are strategically located in areas with heavy foot traffic, with a purposeful balance between high-frequency locations, such as coffee shops and metro stations, and specialty locations, such as gourmet markets and upscale retailers. The variety of location types enables Corner Media's clients to target consumers based on a number of different criteria — lifestyle, profession, age, income and other behavioral or demographic attributes — according to the announcement.