Company turns license plates into IoT digital signage

Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the North American International Audo Show, and is designed to offer DMV registration, hyper-local advertising, telematics and more.

The rPlate has a 6-inch by 12-inch display with an anti-reflective screen to ensure visibility in poor weather. It also houses a GPS, accelerometer, storage, CAN bus access and RF sensors.

"The rPlate is the first ever 'fifth screen' or digital signage platform to grace the back of a vehicle and can be installed as an aftermarket product or seamlessly integrated directly into the design of the vehicle," Allan Cooper, partner, Reviver, said in the release. "It can display hyper-local targeted messages to a captive audience when a vehicle is legally parked in any location. One example is the opportunity for auto retailers to use the rPlate to display customized messaging - such as the brand they sell, a lease payment specific to vehicle models, or a sponsored community event or charity on service loaner vehicles and company vehicles."

The rPlate can also deliver emergency broadcasts such as weather warnings or Amber Alerts. It can also automate toll charges and parking fees.

Reviver has received approval from state legislators in California and Florida, and preliminary approval from Arizona's DMV and Department of Transportation. Texas is also currently legislating on the tool. The company plans to launch its product in all four states by the end of 2017.

Image provided via Reviver.

Topics: DOOH Advertising, Hardware, Outdoor Signage

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