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Coke rolling out digital signage, free Wi-Fi in Oz

September 4, 2012

Coca-Cola in Australia has inked a digital signage deal that also provides Coke drinkers with free Wi-Fi, according to ZDNet.

Coca-Cola Amatil inked a deal with Telstra, Australia's largest telco, to deploy 3,000 digital signage screens in bars and restaurants. The displays also will serve as free Wi-Fi hotspots for consumers who buy Coca-Cola products.

The poster-size displays will feature digital signage content and advertising, as well as providing free Wi-Fi.

Read more about digital out-of-home advertising.