Content
Clinch, Outfront partner to create dynamic DOOH content
March 23, 2022
Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content, according to a company press release.
Advertisers can leverage Clinch's personalization platform to execute and manage advertiser campaigns across Outfront's U.S.-based digital-out-of-home boards. Through the partnership, advertisers can incorporate product feeds into DOOH creatives.
"Digital-out-of-home is growing, but often regarded as having a high barrier to entry given the varying screen sizes, complex distribution methods, and cumbersome creative production process," Oz Etzioni, CEO and co-founder, Clinch, said in the release. "Through our partnership with Outfront we are developing industry standards for DCO in digital-out-of-home through our first-to-market personalization capabilities, and the ability to plan and scale DOOH campaigns from one unified platform."
Clinch's suite of DOOH creative personalization solutions are available to brands throughout Outfront's U.S. inventory which includes more than 1,200 boards in 42 markets.
"Out-of-home advertising has evolved in recent years to provide clients with many of the complex data decisioning and creative processes that are now inherent to digital channels like display, video, and social," Andrew Miller, VP innovation and product engagement at Outfront, said in the release. "But swapping in new creative messages that are personalized, contextually relevant, and scalable has remained a challenge. OUTFRONT's first to market partnership with Clinch provides advertisers with the ability to facilitate the delivery of personalized ad experiences at scale with no additional manual work required on the back end."
