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Cleveland Cavaliers invest in projection image mapping technology for high-impact 3D court projections

"The opportunities for this innovative new technology are endless, and the variety is wide."

October 24, 2014

We initially reported on the NBA Cleveland Cavaliers' use of digital signage projection technology this past April, when the team treated its fans to a projection mapping display for a pre-game and halftime show on the night the Cavs retired the jersey of former center Zydrunas Ilgauskas.

The Cavs have now announced that the team has invested in Quince Imaging's projection image mapping technology and will display high-impact 3D court projections of Cavs-inspired imagery beginning with the team's season opener on October 30.

The installation of the technology consists of mounting eight HD projection systems that are strategically placed in four different quadrants above the arena bowl. Powerful media servers blend the different images coming from each system to create a giant three-dimensional "movie screen" on the court, the team reports.

"We'll continue to push the limits and brainstorm new creative, fun ways to use this technology to amplify an already incredible fan experience," said Tracy Marek, Cavaliers CMO. "The opportunities for this innovative new technology are endless, and the variety is wide. What you see at the season opener is only the beginning. The best is yet to come."