Software

Clear Channel partners with Bombora for B2B OOH campaign planning

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December 30, 2020

Clear Channel Outdoor Americas is partnering with B2B intent data provider Bombora to deliver a strategic B2B OOH advertising solution.

The solution combines the RADARview audience insights, demographics and location targeting with Bombora's data so advertisers can gain more measurable results, according to a press release.

Bombora analyzes content consumption of 2.8 million businesses globally to inform advertisers which ones want certain products and services, and it also combines online and offline data sources.

CCO is using this integration to help jumpstart businesses in the wake of the pandemic.

"The pandemic has accelerated the pace of innovation across multiple industries," Mark Dye, SVP of strategy and partnerships at Bombora, said in the release. "This partnership with Clear Channel will bring a new level of precision and accountability to a forever altered advertising landscape."