DOOH Advertising

Clear Channel Outdoor launches measurement insight solution

Photo: Clear Channel Outdoor

September 30, 2025

Clear Channel Outdoor has launched Inflight Insights that delivers data to empower campaign optimization.

The measurement solution allows brands to assess the impact OOH campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more, according to a press release.

"The introduction of post-campaign attribution studies into the OOH media sector over the last few years was truly transformative in helping marketers understand the measurable outcomes that OOH delivers. But in today's digital and data-led marketing ecosystem, the stakes are too high, and it's no longer good enough for an advertiser to run a campaign and wait eight weeks to understand how their media buy performed," Dan Levi, CMO, Clear Channel Outdoor, said in the release. "Built off our strategic investments in our CCO Radar data platform, we developed this innovative, nimble approach to provide our clients with timely insights and expertise to help turn campaign data into actionable growth strategies, allowing OOH to compete more directly for budgets that traditionally have gone to digital media and performance marketing tactics."

The reporting tells advertisers, in an aggregated format, "who" the audience groups seeing their ads are based on shared visitation behaviors, shows "when" those consumers visit their locations and provides data on "how" advertisers can optimize campaigns to influence visitation outcomes.