News

Clarks steps into digital experiences across the UK and Ireland

Clarks, the iconic British shoe manufacturer and retailer, has selected Moki Total Control to deliver contextual and relevant digital signage experiences via LG tablets in its 566 UK and Republic of Ireland stores.

April 10, 2015

Moki, a software provider enabling cost effective management, security and analytics throughout the life cycle of customer-facing devices, has announced that Clarks, the iconic British shoe manufacturer and retailer, has selected Moki Total Control to deliver contextual and relevant digital signage experiences via LG tablets in its 566 U.K. and Republic of Ireland stores.

"In an increasingly omnichannel retail world, there can be disconnects between the online and offline experiences," said Stephen Foulser, managing director, U.K. and R.O.I. at Clarks, in the announcement. "Digital automation from Moki enables us to deliver product information to store staff's fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities."

The first phase of a three-year, multimillion pound, digital automation program for Clarks will use in-store customer-facing devices to drive digital interactions and augment the way footwear is sold in brick-and-mortar locations, the announcement said. According to Moki, its "boot to configure" experience simplifies device deployment is simplified by embedding Moki's Total Control software in the device prior to shipping.

"We are delighted to work with a quintessential British brand like Clarks as it continues on a next-generation customer engagement journey," Moki CEO Tom Karren said in the announcement. "In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to customer-facing devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured."