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Cirque du Soleil and the Mirage LOVE 3DFusion glasses-free 3-D digital signage

May 31, 2011

Glasses-free 3-D digital signage company 3DFusion Corp. announced its joint collaboration with Cirque Du Soleil and Las Vegas' Mirage Hotel in celebrating the fifth anniversary of the Beatles "LOVE" theatrical extravaganza.

Showcased at the Mirage Hotel, 3DFusion has introduced its 52-inch, glasses-free 3DTV display, featuring the Cirque Du Soleil "LOVE" performance, currently on stage at the Mirage.

"The Mirage Hotel 'LOVE' 3D display is the first of many 3DFusion installations planned for the Las Vegas area," Paul Cohan, president of Frahan Solutions Inc., the 3DFusion marketing firm that was instrumental in putting together the Cirque/Mirage 3-D promotional package, said in the announcement.

Lou D'Angeli, president of Cirque/RSD wanted to add another dimension to the troupe's hit Beatles-themed show. Working with the award-winning Cimarron Group and its president Bob Farina, they decided to showcase scenes from "LOVE" and spotlight them on 3DFusion's 52-inch autostereoscopic display.

This first broadcast-quality glasses-free 3-D display is housed in a Mirage lobby showcase filled with Beatles memorabilia.

"The Mirage Hotel is happy to house this groundbreaking technology," Mirage Hotel Manager David Seifert said in the announcement. "It looks fabulous; this is the wave of the future".

This event marks the premier introduction of the 3DFusion's 3DFMax 52-inch autostereoscopic display in Las Vegas. 3DFusion's proprietary solution eliminates 3-D glasses, viewing restrictions, ghosting and the visual discomfort usually associated with 3-D displays, the company said.

"I think the 3DFusion screens and their 'LOVE' content conversion is amazing," Cirque Marketing Director Jennifer Seigler said in the announcement. "People stop in their tracks to watch...(and) become instantly engaged. This is just the thing for our shows, and we are very pleased and excited."