Cincinnati airport launches new video walls

CHICAGO — NEC Display Solutions of America announced the successful deployment of a digital signage program at the Cincinnati/Northern Kentucky International Airport (CVG). The newly installed, commercial-grade LCD displays are a dynamic replacement of some of the airport's static advertising properties.

More than 45 of NEC's 46-inch MultiSync LCD4620 display units were used to create video wall configurations in seven key areas of the airport, including airline gate hold rooms, escalator passages, and the transportation mall where two underground trains connect concourses to terminals. Display clusters include two 3x5 arrangements, four 2x2 arrangements, and a single 57-inch display in a high passenger-traffic area.

"Digital signage is now becoming an essential advertising and information medium for advertisers wanting to engage with consumers who are becoming more and more immune to static media," said Hans Baumann, senior product manager for NEC Display Solutions. "NEC's commercial-grade displays and signage-specific feature sets make installations like the CVG Airport achieve the true potential of digital signage."

Airport officials realized that their facility's traditional static signage was losing its effectiveness, and they needed a better way to reach visitors in crucial areas of the two-million-square-foot facility. They realized that a signage makeover would make the airport more engaging and, therefore, more successful in marketing to the more than 16 million people passing through the transportation hub every year.