News

Christie adds Arsenal to its digital signage quiver

June 5, 2014

Visual displays and audio technologies provider Christie announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group.

Sean James, vice president of Global Professional Services, who will oversee this operation, said in the announcement, “We are committed to better serving our customers with end-to-end digital and experiential installation solutions. Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities. This acquisition is very timely, given industry participants are increasingly gravitating towards providers with comprehensive offerings.”

Arsenal Media boasts an enviable track record in delivering high impact digital signage and experiential installations, collaborating with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates and the Montreal Convention Center. Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, Calif., and Kitchener, Ontario.

As part of the acquisition, Arsenal Media co-founder Denys Lavigne will join Christie as the senior director of experience strategy and creative services within Global Professional Services. Speaking about the synergies being created, Lavigne said, “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups. We share a common passion for exceeding customers’ expectations and, as part of the Christie family, we feel we now have all of the tools to continue delivering next-generation digital signage experiences for our clients.”

The only impact to Arsenal Media’s existing clients, the companies said, is that they now gain access to a broader scope of services and expertise.

Kathryn Cress, Christie VP of Global and Corporate Marketing, said in the announcement that the acquisition supplements Christie’s existing relationships with digital media partners, who will find in Christie’s creative media services team an additional resource. “I’m confident that Christie’s rental staging, projection mapping and other solution partners will increase their offerings and business when they take advantage of the new, expanded and improved Christie Global Professional Services,” she said.

Arsenal Media was advised by Wildon-LJJ Inc. in completing this acquisition, according to the announcement.