CHK America, E Ink partner to deliver electronic ink wayfinding solutions
CHK America, the designer of customer information solutions for the U.S. public transportation industry, and E Ink Holdings, the provider of electronic ink technology, this week announced an agreement for CHK America to deliver advanced digital wayfinding solutions utilizing E Ink technology, designed to provide more flexibility to transit agencies and better information to customers.
According to the announcement, Digital Bus Stops were the first products introduced. They are designed to provide transit riders with easily readable, up-to-date information at bus stops, under all lighting conditions. The companies said transit agencies welcome the solution because they can be easily deployed almost anywhere without requiring electrical infrastructure at bus stops. The Digital Bus Stops from CHK America were on display at the E Ink booth at the just-completed Digital Signage Expo in Las Vegas.
"CHK's Digital Bus Stops, utilizing E Ink technology, provide a cutting edge solution to a long-term problem that all transit agencies face — how to deploy and keep service information current and user friendly at bus stops," CHK America CEO Rick Wood said in the announcement. "Traditionally, at-stop information has been static, making update costs prohibitive, and the lack of electrical power at the vast majority of bus stops has made digital options impossible, until now.
"Together with E Ink, we are replacing traditional static signs with high-contrast, sunlight readable displays operated via battery or solar. The solution enables transit agencies to deliver service change updates to bus stops everywhere effectively and efficiently from one central location without expensive electrical infrastructure improvements, and at the same time provide improved service to riders with real-time departure information."
"CHK America's innovative wayfinding solution, using E Ink's thin and lightweight displays, is easy to deploy within existing infrastructure," said Harit Doshi, head of the Signage Business Unit for E Ink. "The large-area signage displays are ultra-low power and provide exceptional outdoor readability, making them the ideal solution where power availability is a premium."
CHK America has been providing wayfinding solutions to transit agencies for more than 15 years, and two clients are set to test prototypes of the Digital Bus Stops, the announcement said.
Matthew Freidman, director of marketing for LYNX-Orlando, said: "CHK has been a great partner during our wayfinding redesign. The natural next step for us to explore is their digital bus stop products, which are based on E Ink technology. We want to look at all amenity options for our current and new riders. After all, Orlando is the No. 1 tourist destination in the world and we want to provide our customers what they expect as far as bus stop information without us incurring expensive infrastructure improvements."
And Scott Vetere, director of service planning and evaluation for Pittsburgh's Port Authority of Allegheny County, added: "This is the kind of game-changing infrastructure that will make our system easier to use and provide riders with information right at their fingertips. We are excited about this technology and look forward to testing it in the field."