News

Chicago suburb rolling out digital signage community-wide

Digital signage display screens are being configured to provide customized information to residents, visitors and commuters based on sign location.

November 19, 2014

Village of Schaumburg, one of the largest communities in Chicago's northwest suburbs, has selected Mvix digital signage systems for displaying customized information for residents and visitors across various sign locations, according to an announcement from Mvix.

Spanning over a year, the initial rollout will soon be completed subsequent to a comprehensive evaluation of more than 25 different digital signage solutions, Mvix said. As a part of this installation, the digital signage display screens are being configured to provide customized information to residents, visitors and commuters based on the various sign locations. The cloud-based management software is being utilized to remotely and dynamically manage informational content on all screens throughout the day.

This expansive digital signage rollout is being coordinated and managed by the Village of Schaumburg, a community of about 75,000 people about 30 miles northwest of downtown Chicago. As a hub of business and industry in the northwest suburbs, its daytime population swells to more than 150,000 people. Managing the flow of commuters and providing relevant and timely information is an important activity of Schaumburg's management, the announcement said, and leveraging its well-established video production facility that creates content for web and cable TV distribution, the village aims to equip all of its facilities, and the PEG (Public, Education and Government) television network, with Mvix digital signage systems.

"Digital signage offers a unique opportunity for us to convey timely, valuable information via highly visible rich content," said Jack Netter, assistant director for cultural services, in the announcement. "Given our robust WAN and Wi-Fi build-out and our existing content creation capabilities, the signage project fit very neatly into our current infrastructure."

The first phase of the digital signage installation is expected to last about three months. In addition to the normal municipal operations, the village owns and/or operates a minor league baseball stadium, commuter rail station, regional airport, performing arts center and a convention center that includes a 500-room hotel and 150,000 square feet of exhibition space. Schaumburg is also home to the Woodfield Shopping Center, one of the largest indoor malls in America. Implementation of the entire network across all facilities of Schaumburg will span over a two-year period.

"We are delighted to be a part of this new project at Schaumburg," Mvix Director of Business Relations A. Jay said in the announcement. "The Schaumburg team has done a fabulous job with this implementation. Their use of the digital signage platform is flawless. We are excited to work with such clients who are able to implement such projects comprehensively."