News

CAYIN players powering digital signage in Thai airport

December 19, 2010

Taiwan-based CAYIN recently announced that its SMP-WEBPLUS digital signage players are powering 23 LCD screens in Suvarnabhumi Airport, the biggest international airport in Thailand.

To maximize communication effectiveness, the screens have been installed at strategic spots through which all travelers must pass, such as the immigration control area, where the screens can also lower perceived wait time and enhance visitors' satisfaction.

In the preliminary phase, all 23 screens display the same content. Administrators can set schedules in advance to play back multimedia content automatically, and they can also immediately change screen content to suit the time of flight and the number of passengers subject to particular onsite circumstances, according to representative from CAYIN.

"As a compelling media with more than 14 million viewers per year, the digital signage network has received great attention from business owners in Thailand," said Sathian Thancharoenkit, managing director of DMaSStech CAYIN's premium distributor in Thailand. "It is definitely the effective marketing media for corporations, hotels, and restaurants to enhance brand images, highlight new products, introduce seasonal tourist attractions and promote special offers."