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Caribbean ICT company inks digital signage deal with Scala

C&W Business announced a partnership with U.S.-based Scala Inc. to expand its portfolio of services and offer full-service digital signage networks throughout the Caribbean and Latin American markets.

March 2, 2016

C&W Business, part of C&W Communications, today announced a partnership with U.S.-based Scala Inc., a provider of end-to-end software solutions for digital signage, visual communications and advertising management, to expand its portfolio of services and offer full-service digital signage networks throughout the Caribbean and Latin American markets.

With more than 150,000 customers in 26 countries, C&W Business is one of the largest information and communications technology providers in the Caribbean and Latin American region, according to the announcement. Scala has more than 25 years of expertise creating digital solutions and is used on 500,000 screens worldwide. C&W said the partnership will help it grow into new markets and regions and also will allow its customers to better target and engage audiences, optimize messaging and even analyze results to enhance their businesses. The company's expected rollout across the region will begin immediately.

"The adoption of digital signage is showing a dramatic upward trend toward technology in the Caribbean and Latin American region," C&W Business President John Maduri said in the announcement. "We are excited to be partnering with Scala, a company known worldwide for its reliability, innovation and its handling of the most complex project requirements. We feel this will be a real game-changer for our customers by creating more intimate and interactive user experiences."

Scala's digital signage solutions connect networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices to deliver personalized and interactive audience experiences. C&W Business will draw from the full Scala digital signage platform, which includes content design, management, distribution and playback. C&W Business will deliver a variety of digital experiences to enterprises in a wide range of industries such as retail, hospitality and finance — while also enhancing one-to-one engagements in facilities such as law and medical offices.

"We are thrilled to be partnering with C&W Business in the Caribbean and Latin America and bringing a true end-to-end digital customer experience offering to an already robust portfolio of services and solutions," said Dan McAllister, general manager and vice president Americas of Scala Inc. "Clients across these regions have been in need of a reliable and scalable technical platform, with the ability to provide boundless and feature rich digitally managed solutions."