News

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.

Newad said it is the first advertiser to sign an agreement with Vintage Group, a company that manages presitgious Calgary establishments, including Rush, Vintage Chophouse, Stone Hill and Redwater's five locations. All the new network locations will feature Newad's "Generation 4" digital boards, according to Brian Wyatt, Newad's executive vice president, client relations and business development.

"We're very happy to be partnering with Newad," said Chad Salyn, operations manager at Vintage Group. "They've demonstrated the quality of their products, their services and their advertisers. Their digital boards are a perfect fit with our establishments' high-end environments, providing added value for our customers where information and entertainment are concerned."

Newad also announced the renewal of exclusive agreements with SirCorp, owner of more than 30 Jack Astor's, Alice Fazooli's and Loose Moose establishments in Canada, and with Firkin (25 establishments in Ontario).

Newad's network also includes exclusive agreements with administrators at Urban Dining Group (about 15 Gabby's and Hey Lucy locations in Toronto), Donnelly Hospitality (about 15 Vancouver restaurants and bars, including Lamplighter, Library Square and Republic), Sportscene Group (Cage aux Sports establishments in Quebec), in addition to the Original Joe's restaurants (about 20 establishments in Alberta).

Read more about DOOH advertising.