News

Canada's largest cinema to build prototype theater around digital signage

October 24, 2007

ATLANTA — Cineplex Entertainment, the largest motion picture exhibitor in Canada, has selected Allure Global Solutions Inc. as its digital electronic signage provider for its new theatre located in Oakville, Ontario, Canada.

SilverCity Oakville, a new prototype theatre design created by Cineplex, will feature three VIP auditoriums with Service at Your Seat, a VIP licensed lounge, nine auditoriums with digital DLP projectors, a sports bar, six lanes of premium bowling and child-minding services in their children's activity center and other amenities.

Allure Global will provide a pilot site for Cineplex including software, professional services, content creation and design as well as technical support for its Digital Box Office, Digital Menu Boards, Digital Auditorium Signage and Digital Movie Poster products. The SilverCity Oakville theatre installation for Cineplex will feature a total of 28 LCD screens at various locations throughout the theatre including the main box office, concession stand, VIP concession stand and bar, VIP box office, Back Lot concession area and at both the regular and VIP entrances.