STRATEGIC PARTNERS
Carmanah Signs earlier this month announced the deployment of a dynamic, multisensory experience at the Caesars Windsor Casino in Windsor, Ontario, Canada, ahead of this week's Canadian Gaming Summit.
June 15, 2015
Carmanah Signs earlier this month announced the deployment of a dynamic, multisensory experience at the Caesars Windsor Casino in Windsor, Ontario, Canada.
The experience, provided by Carmanah and sister company enVu, creates an engaging "casino welcome area" that communicates information about new games, the resort's restaurant and attractions, and showcases past casino winners, the announcement said.
As patrons enter Caesars Windsor, they will be welcomed with interactive floor projections and a responsive video wall, designed to create a vibrant and enriched invitation to the casino, the company said.
The experiences, produced by enVu, integrate the beachscape welcome with interactive gesture technology, for both the floor and video wall installations.
The interactive floor projection experience, powered by two of enVu's "The Wave" units, is intended to create a memorable starting point designed to welcome patrons while moving them toward the casino entrance. The beach-themed interactive walkway brings the beach to life. As patrons walk across the floor, their footprints appear in the sand, and disappear leading them toward the interactive wall for a more robust and engaging experience.
The tropical beach theme continues with a 2x2 responsive interactive video wall experience. According to the company, this is a brand new type of interactive experience, using responsive design architecture to capture a patron's attention and allowing them to passively interact with brand messaging as they walk by, or more actively engage and explore Caesar Windsor's latest news and offerings in an immersive beach environment.
When in "idle" mode, a tropical scene with dynamic elements slowly scrolls from side to side, while highlighting new games, venue logos and past winners that have been embedded into the environment. When a patron enters the "active" area, the scene brightens and the experience responds to the person's movement. As the beach scene progresses, new areas of the beach are revealed, coming into and out of view as the patron moves into and out of the active area, creating a larger augmented experience. Interactive elements appear as the scene shifts from left to right, engaging patrons with advertising, game logos, property venues, and past winners.
The interactive wall is intended to engage and inform patrons of Caesars Windsor entertainment options, before guiding them toward the casino entrance.
The experience was scheduled to be in place by June 4, just in time for Caesars Windsor to host the annual Canadian Gaming Summit, June 16-18, 2015.
