News

Caesars incorporates digital signage media players into casino lounges and bars

Caesars Entertainment Corp. has deployed Videotel Digital's VP71 industrial digital signage media players to enhance ambience.

November 14, 2014

Videotel Digital has announced that Caesars Entertainment Corporation is using the company's VP71 industrial digital signage media players to enhance the excitement and ambience of its casino lounges and bars.

Shadow Bar Las Vegas is using Videotel looping media players for shadow and logo animated sign projection, amplifying the overall sensory experience of the bar. Seahorse Lounge, an elevated casino bar with a 1,700-gallon aquarium, also has incorporated a digital signage player for a projected looping underwater effect.

"We have had the VP71 industrial media player running 24/7 since February 2014 without a hiccup or reboot," said Terry Wilkie, Caesars Entertainment's technical director of entertainment for the Las Vegas region, in the announcement.

The VP71 digital signage media player is designed for high-definition, looping content. The player provides audio and video playback, and it can display up to 1,080 lines of vertical resolution with its HDMI output. Starting, playing, looping and repeating are all automatically executed. The player includes high-end premium parts and is built to handle aggressive use, the company said.

Caesars Entertainment Corp., headquartered in Paradise, Nevada, owns more than 50 hotels and casinos and is the world's largest gaming company, according to the announcement. Properties owned by Caesars Entertainment Corp. include Harrah's, The Quad, Planet Hollywood, Tunica Roadhouse, Caesars Palace, Bally's, Flamingo, Paris and Rio.