News

BroadSign nabs DOOH deal with oOh!

June 6, 2013

Australian digital out-of-home advertising company oOh! Media has completed the conversion of its digital signs to BroadSign International LLC's software, BroadSign X, according to an announcement from BroadSign.

The deployment represents more than 500 screens in retail, as well as more than 130 displays in airports, 120 pubs and bars, 100 screens in universities across Australia and New Zealand and all of oOh!'s digital billboards.

"The oOh! deployment expands our foothold in Australia and New Zealand," BroadSign Vice President of Sales Skip Beloff said in the announcement. "OOh! is the leader of digital out-of-home media in the region, and we are honored to provide efficiency and automation for their impressive advertising operations."

According to the announcement, oOh!'s versatile selection of digital formats and locations reach more than 100 million travellers each year and over 11 million shoppers each fortnight. Advertisers such as Volkswagen, Coca Cola, Kraft and the Australian government are among the network's regular clients.

The company offers an arsenal of creative content strategies that are aimed at engaging consumers while away from home. Many campaigns can now allow viewers to interact with digital signs and make purchases using their mobile devices.

"Our strength is in engaging a connection between advertisers and their consumers using creative campaigns enabled by the latest DOOH media technology," said John Purcell, commercial director of operations and business systems at oOh! "BroadSign's software allows us to combine pinpoint content targeting with a massive scale of campaigns in a very efficient way."

Learn more about digital signage content management.