News

BroadSign marks 10th anniversary with major revisions to SaaS platform

April 24, 2013

Digital signage solution provider BroadSign International LLC is celebrating its 10th anniversary by releasing a revised version of its SaaS platform.

According to a news release, BroadSign X offers further enriched functionality combined with more simplified workflows and a greater degree of network automation. The new software follows the release of BroadSign Xpress, the company’s first Android media player hardware, which the company said matches the full functionality of PC playback devices at a fraction of the price.

Enhancements to BroadSign X include a feature to automatically stop a campaign after the desired number of ad runs, impressions or viewer interactions have been achieved, the release said, which will help advertisers manage budgets more efficiently.

"We always aim to absorb the latest developments in digital signage technology and anticipate future trends," BroadSign CEO Brian Dusho said in the release. "Our latest products, the BroadSign X platform and BroadSign Xpress Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH media space more accessible to advertisers."

Other BroadSign X features include simple screen control, RS 232 device control API, export package check-sum, day part API and TCP triggers, and broadcast-like video transitions. Networks using the Android player must upgrade to the BroadSign X network management platform, the release said, which is available to existing client networks free of charge.

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