News

BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to offer a comprehensive measurable signage solution, the company announced today.

The integration means that from now on, digital signage networks using BroadSign and Intel AIM Suite will offer their advertisers not only proof-of-play reports but also audience numbers shown for every ad played.

Such correlation is essential for networks to attract more advertisers, who are often reluctant to believe the self-reported audience data that most networks are still providing today, according to BroadSign. Tying together the two metrics makes it easier for advertisers to analyze campaign performance and allows adjusting the schedules, content and targeting of the ads based on the combined reports.

BroadSign will unveil the integrated solution at this year's Screenmedia Expo in London, May 18-19.