News

BroadSign digital signage SaaS powering Spanish DOOH network

April 26, 2012

BroadSign announced today that AsomaTV, an operator of several digital signage networks in Spain, has deployed BroadSign's software-as-a-service at all existing networked locations and will use the platform for future installations from now on.

The migration from legacy software has involved 110 screens in 15 major shopping malls, most of which are located in Madrid, according to the announcement. AsomaTV has also converted 30 of its 250 gym locations from static advertising to BroadSign-powered digital signage and is planning to complete the conversion in 2012, intending to expand the network to 500 gyms by 2014.

At the moment, AsomaTV is also conducting pilots for future digital signage networks in Spain's largest private hospital group and in a Catalonia-based drugstore cooperative uniting 300 pharmacies.

In addition to running their own networks, AsomaTV acts as an outsourced operator of several corporate digital signage networks across Spain.

AsomaTV CTO Robain de Jong said in the announcement that BroadSign's automation-focused functionality was a welcome relief after "five years of micromanaging playlists, manual troubleshooting and the lengthy, painful process of installing and configuring players at new locations." By contrast, BroadSign said, its technology made it possible for AsomaTV to migrate the company's entire mall network to the new software remotely, in just one day, and allowed the company to drastically cut down the time spent on scheduling and monitoring campaigns.

AsomaTV's content loops in the shopping mall network are 90 seconds long, comprising 10-second advertising spots targeted for each location. The four-minute loop in the gym network is a mix of advertising, location-specific messaging and "infotainment" feeds.

The network has numerous repeat advertisers, with brands such as Unilever, Procter & Gamble, Telefonica, Orange, Vodafone, Subway, McDonalds and KFC among them.

According to AsomaTV, showing the capabilities of BroadSign software during demos to corporate clients has helped the company win a number or contracts for operating their networks. The ability to generate accurate proof-of-play reports has also played an important role in winning over advertising-based networks.

Read more about digital signage software.