STRATEGIC PARTNERS
January 23, 2017
Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its software into 33 digital billboards in Moscow, according to a press release.
Laysa plans to grow its digital footprint in Russia through 5- by 15-meter LED displays. The displays will showcase advertisements from Disney, Sony, Kinder, MasterCard and more.
"BroadSign is aligned with Laysa Digital's forward-thinking objectives for the DOOH industry in the Russian market," Maarten Dollevoet, vice president, global sales at BroadSign, said in the release. "We are eager to assist the high-profile network's growth in premium sites across the country with our scalable, cloud-based platform and features that cater to advertiser requirements."
