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BrightSign set to demo HDR digital signage playback at DSE16
Global digital signage player provider BrightSign LLC announced it will demonstrate playback of High Dynamic Range content using its 4K players as well as new ways to integrate social media streaming into digital signage at the upcoming Digital Signage Expo 2016.
March 10, 2016
Global digital signage player provider BrightSign LLC announced it will demonstrate playback of High Dynamic Range content using its 4K players as well as new ways to integrate social media streaming into digital signage at the upcoming Digital Signage Expo 2016.
BrightSign said it also will be busy outside the booth and behind the scenes, with its players feeding synchronized content to the show's 18-display DSE Expo entry arch. DSE runs March 15-18 at the Las Vegas Convention Center.
"Since its introduction nearly two years ago, our 4K player set the standard for any installation requiring true 4K content," CEO Jeff Hastings said in the announcement. "Now a free firmware update makes that same 4K player capable of decoding HDR video with increased luminosity and richer colors that will transform the viewing experience."
According to the announcement, HDR is "widely regarded as the next major milestone for the display industry after 4K," giving a higher contrast ratio and wider color palette complementing the higher resolution of 4K. The CEA HDR10 standard increases the color gamut to 1,024 shades of each color, enabling the display of colors and contrast that couldn't previously be reproduced on screen.
BrightSign said it will demonstrate 4K HDR playback via HDMI 2.0a at DSE, offering visitors a firsthand look at the latest video playback. BrightSign 4K players already deliver 10-bit-per-channel color, so only the free BrightSign 6.1 firmware update is required to ensure compatibility with emerging 4K HDR screens and content, the company said. HDR support will be available for all BrightSign 4K players in Q2.
BrightSign's booth will also feature a demonstration a real-time social media streaming; two synchronized screens will showcase the company's recent collaboration with Tagboard, whose technology captures, curates and streams social content to BrightSign's 4K players. Two other booth demonstrations include visualizations using Postano, another social media aggregation partner to BrightSign. This aims to highlight the versatility of BrightSign's 4K line, which boasts enough processing power to stream live social media content, aggregated continually 24/7, and showcased in a multitude of on-screen visualizations.
Outside the booth, BrightSign players will power the DSE entry arch — an installation of 18 Samsung displays situated on Peerless-AV mounts. OpenEye Global is creating content consistent with the "look and feel" of DSE, while integrating logos of the show's main sponsors. And as always, the company said, its players will be behind the scenes on the show floor, trusted by dozens of partners to run their DSE booth demos including NEC Display Solutions, where they will power a seven-screen video wall consisting of HiBright LCD displays in a variety of orientations and sizes from 47 to 75 inches.
Included In This Story
BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
Peerless-AV
Peerless-AV is a leading designer and manufacturer of audio visual solutions, including award-winning outdoor displays and TVs, indoor/outdoor kiosks, video wall mounting systems, and more.
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IBASE supplies a comprehensive range of digital signage media player products designed for single and multiple large displays that are ideal for a variety of applications and venues such as restaurants, retail stores, banks, airports and shopping malls to convey dynamic information and targeted promotions.
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