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BrightSign highlighting HTML5 digital signage at InfoComm MEA

Global digital signage player provider BrightSign LLC announced it will be demonstrating its latest platform software designed to make it easier to harness HTML5 content for digital signage applications at this year's InfoComm MEA in Dubai.

August 24, 2015

Global digital signage player provider BrightSign LLC announced it will be demonstrating its latest platform software designed to make it easier to harness HTML5 content for digital signage applications at this year's InfoComm MEA in Dubai.

The stand, co-hosted by DigiComm, also will feature BrightSign's 4K player, the recently updated XD and HD range of solid-state digital signage players, and the new low-cost LS models shown for the first time in the Middle East, the announcement said.

The new platform software is integral to BrightSign's HTML Rendering Engine resident on the company's latest portfolio of digital signage media players. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe and pinch. According to the company, the ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a critical touchpoint between proprietor and customer.

"One great benefit of our purpose-built digital signage media players is that we can deliver updates to the player software (also referred to as platform software or firmware) adding important capabilities without any disruption to the hardware itself," BrightSign CEO Jeff Hastings said in the announcement. "In this case, we're seeing a massive influx of rich content, and digital signage installations need a rendering engine capable of processing all of that content in real-time. We developed this new software to bring greater efficiency to our BrightSign players, and to ensure that even the most sophisticated content can be processed with ease."

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BrightSign

BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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