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BrightSign, Dinerware to showcase digital menu board/POS integration at NRA '14

May 15, 2014

Digital signage media player provider BrightSign LLC announced today it will showcase its recent advances in digital menu board content creation and updates at this year's National Restaurant Association Show, highlighted by its partnership with restaurant point of sale provider Dinerware.

In addition to delivering a complete menu board solution including hardware, software and networking, BrightSign offers methods, including an iOS App and Web UI, by which restaurant operators can create, update and manage digital menu boards, the company said.

BrightSign also will announce plans for an aggressive push to promote key advances in restaurant-related digital signage. Headlining the company’s presence at NRA is BrightSign's collaboration with Dinerware, a provider of POS solutions for the restaurant market. BrightSign said it will demonstrate a solution that integrates employee POS and customer-facing menu board content.

“For years restaurants have run POS and menu content in parallel, yet the technology hasn’t been readily available to integrate these two closely related functional elements,” BrightSign CEO Jeff Hastings said in the announcement. “BrightSign and Dinerware have a mutual interest in bridging this gap, and we worked tirelessly to create a solution that’s both affordable and easy to integrate within the restaurant’s existing infrastructure. We’re proud of what we’ve accomplished and we can’t wait to demonstrate our solution to potential customers at NRA.”

"BrightSign's deep understanding of digital signage in the foodservice industry matched perfectly with our point-of-sale expertise," Rob Freytag, director of sales at Dinerware, said in the announcement. "We believe our solution will streamline technology infrastructure and profoundly impact efficiency within virtually any restaurant setting."

The company also will showcase Rockbot, a social jukebox application powered by BrightSign and targeted to bars and nightclubs, as well as two menu board video walls.