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Brazilian QSR chain Bob's puts digital signage on the menu

Brazilian digital signage integrator Digital News TV has announced its use of digital signage software for the deployment and growth of quick-service restaurant chain Bob's, one of the three largest QSR operations in Brazil, according to an announcement from software provider BroadSign.

August 24, 2015

Brazilian digital signage integrator Digital News TV has announced its use of BroadSign International LLC's digital signage software for the deployment and growth of quick-service restaurant chain Bob's, one of the three largest QSR operations in Brazil, according to a release from BroadSign.

Powered by BroadSign, the Bob's network has grown to 700 locations and 4,000 screens across Brazil. DNTV is using its field service teams to add around 20-30 new locations each month, with an aim of 1,000 locations in the next year.

"BroadSign's feature-rich platform provides the automated scheduling, stability and security required to accommodate complex network requirements, rapid expansion and integration with new technologies with minimal additional development," DNTV Innovations Director Yuri Berezovoy said in the announcement. "Our team works closely with the BroadSign services department to deliver innovations to customers."

According to the announcement, Bob's displays are viewed by more than half a million people daily and build on the corporation's strategy to reinforce appetite appeal via technology and innovation. Featuring 100 percent brand-related content, digital menu boards are dayparted with location-specific pricing updated in real-time based on demand. Point-of-sale and dining area screens advertise promotions and loyalty programs. The LCD displays vary from 19 to 42 inches, with digital menu boards arranged as video walls of up to eight screens.