News

Boston U. orders up digital menu boards

March 5, 2013

Marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has installed a fully automated digital menu board system at Boston University's new main dining facility, Fresh Food Company at Marciano Commons, which sits at the center of the new $65 million, 120,000-square-foot Center for Student Services.

The two-level dining common area has the capacity to seat more than 1,000 guests and is surrounded by a dozen different food stations serving a variety of dishes. The facility replaces four antiquated dining halls on the East Campus and is modeled after others across campus, where food is prepared in open kitchens. Tying it all together and making it cost-effective is a RoninCast software-powered, fully-automated digital menu system that displays daypart menus on large flat-panel screens.

Deployed in partnership with leading food services provider ARAMARK, Wireless Ronin's digital menu boards integrate with Boston University's FoodPRO management system. The system programmatically scales and displays appropriate menu items and nutritional information depending on the time of day and total items being offered at that time. The systems also provide relevant nutritional information. This streamlined, automated and highly flexible system reduces labor to manage menu systems and adds flexibility to change or update any menu in real time, according to WRT.

"This deployment with ARAMARK at Boston University demonstrates the unique flexibility and management capability of our RoninCast software," said Scott Koller, president and CEO of Wireless Ronin. "Seamlessly integrating our digital menu solutions with Boston University's existing food management infrastructure was a key factor in securing this deployment. While this new facility has experienced a much larger draw of guests than originally estimated, the university has maintained its overall labor costs, some part of which may come from deploying the RoninCast software powered menu board system."

Learn more about digital menu boards.