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Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media should be measured.

"This is all about sorting out how many people had the opportunity to see an ad, therefore defining the network and venue's advertising value," Haynes said. "The key characteristics are presence, notice and dwell time."

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