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Batman takes the fight to digital signage in the U.K.

October 25, 2013

A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage screens across the U.K., according to a blog post from production and creative technology firm Grand Visual on the company website:

Grand Visual produced the campaign which showcases a young, unrefined Batman and reads "Your enemies will define you." The creative was adapted to suit each different digital format and environment with full motion screens running fight sequences from the official trailer game footage. ... The Digital Outdoor push was planned and booked by PHD and Kinetic and supports a broader outdoor campaign as well as TV, press, radio and digital activity.

The new video game will be released today, and the DOOH campaign began earlier this week on large-format outdoor screens across the U.K., including Westfield's Digital banner, the Holborn Eye and Ocean Outdoor's Portland Tower screen in Manchester, the company said.

Learn more about DOOH advertising.