News

Bass Pro Shops go fishing with digital signage

December 5, 2011

DMX Inc. and its digital signage partner, 11Giraffes, recently announced that they were selected by Bass Pro Shops to launch the chain's new digital signage program throughout the United States and Canada. Offered under the DMX MARQUEE brand, Bass Pro Shops is now displaying multiple screens per store in the Fishing, Hunting and Marine departments.

"We are excited to announce that Bass Pro Shops, the nation's leading retailer of outdoor gear, has selected our DMX MARQUEE product to provide customers with a digital signage experience. DMX MARQUEE, along with the current music and messaging services DMX provides to Bass Pro Shops, gives their customers a superior branded experience. Our partnership with 11Giraffes, which launched in January of this year, has been a truly exceptional example of our two companies bringing an excellent product to the marketplace," said John Cullen, CEO of DMX, in the announcement.

Bass Pro Shops serves millions of people each year who pass through their doors looking to satisfy their outdoor passions. The DMX MARQUEE digital signage product will provide Bass Pro Shops with flexibility for control at both the corporate and local levels to promote their highly-regarded brand and to provide their customers with the information and knowledge they seek.

Read more about retail digital signage.