Display Technology

Baltimore Ravens taps LG as official home appliance, TV partner

Photo: LG Electronics USA

September 22, 2025

The Baltimore Ravens have named LG Electronics USA the "Official Home Appliance and Television Partner" for the 2025 and 2026 NFL seasons.

LG's multi-year marketing alliance, in collaboration with sports entertainment agency ANC, comes on the heels of the Ravens' launch of a sweeping modernization of the fan experience, with the installation of state-of-the-art LG commercial displays throughout the team's stadium, according to a press release.

"By teaming up with the Ravens and ANC, LG is redefining the game day experience," Chris Jung, president and CEO, LG Electronics North America, said in the release. "Our work with leading venues across the country has shown how LG technology can transform stadiums into connected, dynamic environments. Baltimore's passionate fan base deserves nothing less than the best, and that's what this partnership will deliver — from fan-favorite LG TV and appliance marketing integrations to immersive content on cutting-edge digital signage screens throughout the stadium."

Over the next 18 months, the stadium upgrades will include 12,000 square feet of LG digital signage screens throughout the 71,000-seat stadium. The enhancements include a 216-foot video display at Gate A, larger than the stadium's Ravens Vision board, which will serve as a new visual landmark for fans entering the stadium. Inside, fine-pitch LED signage is being installed across all field-level clubs.

Fans entering the North and South clubs will now be greeted by towering video walls that stretch across the space, creating an energy that matches the excitement on the field. An additional sweeping curved display creates another unique visual centerpiece in the South Club. After the 2025 season, the project will continue with a 2,300-square-foot transparent mesh LED display across the façade of the northwest plaza, paired with additional high-resolution screens at plazas and gates.

"This is a tremendous transformation for the stadium's experience, and we're proud to work with LG to make it a reality. LG and the Ravens both recognized that with best-in-class collaboration, great things can be accomplished," ANC President and CEO Jerry Cifarelli Jr. said in the release. "We're pleased to collaborate with LG in their new branding efforts with the Ravens, while bringing their cutting-edge technologies to the building. It's a true win-win-win partnership for everyone involved, including the fans."