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BackLite UK, Wildstone unveil revamp of Wandsworth Roundabout

Photo: Wildstone

March 19, 2026

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BackLite UK, a large-format digital out-of-home media company, has partnered with Wildstone, an owner of outdoor advertising infrastructure, to undertake full transformation of the Wandsworth Roundabout site.

The multi-screen Wandsworth structure is one of 13 OOH locations Wildstone acquired from Transport for London early last year. Its revamp is part of a wider refurbishment program planned across all of the assets, according to a press release.

In July last year, Wildstone entered into a partnership that gave UAE-based Multiply Media Group the exclusive right to operate 11 of these sites via its BackLite brand.

MMG announced the formation of a U.K. subsidiary, BackLite UK, in November after acquiring London Lites and rolling that company's 65 premium digital signs across central London into BackLite UK, along with the media sales contracts for the Wildstone-owned properties.

As well as a full refresh of the supporting structure the refurbishment included the replacement of the site's four digital screens.

The new displays were provided by Daktronics UK and involved the first U.K. installation of the company's Premium Outdoor 10mm LED technology product line. The screen upgrades incorporate Daktronics UK's System Health feature, a diagnostics and monitoring solution that provides early warnings of any potential issues.

"This project demonstrates the collaborative nature of the relationship between MMG/BackLite UK and Wildstone, with the parties working together on the transformation of this highly recognizable site. With its position on a major arterial route in an affluent area of South-West London, the Wandsworth Roundabout site was always premium in terms of location. Following our upgrades, it's now firmly premium in terms of infrastructure. We look forward to replicating this luxury revamp at our other sites that are operated by BackLite UK in the very near future," Andrew Foster, group partnerships director at Wildstone, said in the release.