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Argentinian stock exchange deploys country's biggest digital signage display

The Mercado a Término in Buenos Aires, a hundred-year-old stock exchange trading in agricultural commodities in Argentina, has just installed the country's biggest display wall in its trading floor, according to visual solutions provider Christie.

January 8, 2016

The Mercado a Término in Buenos Aires, a hundred-year-old stock exchange trading in agricultural commodities in Argentina, has just installed the country's biggest display wall in its trading floor, according to visual solutions provider Christie.

Christie video wall technology was selected by the MATba, which registers, guarantees, clears and settles futures and options, for a digital signage display wall in its trading floor measuring 9.6 meters wide by 2.75 meters high. The video wall is controlled by two Christie TVC-700 processors with multiple inputs.

The wall, made up of 32 ultra-thin 55-inch screens arranged horizontally in four rows and eight columns, was installed by Digital Media, an Argentinean digital signage company that provides solutions, services and products for digital content in displays, LED TVs, screens and video walls.

The trading floor at MATba is where buyers and sellers negotiate, with prices determined using the auction method. An integral part of the overall redesign of the futures exchange, the installation of the video wall enables more dynamic and effective control over posting financial instruments with fluctuating prices, according to the announcement. MATba's goal with this modernization is to reinforce its engagement with technological innovation, while providing transparency and constant improvement for professionals in the futures and options market.

The two Christie processors are located behind the video wall, mounted on racks built into the structure. They control the system and are used to post different content on the screen in a dynamic and programmed fashion. The content is sourced from applications that show the prices of cereals in various future markets across the world. To this end, MATba has updated and expanded its data network, and also has developed applications to update, manage and post prices on this new visual system.

"We are delighted that our display wall processors are installed in such a noteworthy exchange like MATba," said Jorge García, Christie sales manager in Latin America, in the announcement. "Christie offers a wide range of controllers, video processors and displays for video walls and demanding control room environments, totally reliable and adaptable to any place and all kinds of budgets."