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APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

March 20, 2015

New Zealand and Australian digital billboard operator APN Outdoor has announced the launch of two new digital billboards in Sydney. The new large-format screens will take APN Outdoor's total number of digital billboards to 28 nationally and mark the start of another significant expansion period that will see the company aim to add more than 50 digital sites across Australia and New Zealand before the year's end, according to the announcement.

Forming part of the company's Elite Screens portfolio, the new sites will create the first metro digital billboard pack in Sydney, the company said, and are located on two of Sydney's major motorways, the M1 Pacific Highway and M4 City West Link. Both screens are Supersite formats measuring 12.66 x 3.35 m and will operate 24/7.

APN Outdoor said it has strategically chosen both sites for their high-traffic locations and ability to frequently reach a highly sought-after audience demographic. The M1 Pacific Highway site is located in the desirable suburb of Pymble on Sydney's prestigious Upper North Shore. It will offer APN Outdoor advertisers the opportunity to engage with an affluent, hard-to-reach audience, the company said.

The M4 City West Link site is located in Lilyfield in Sydney's inner western suburbs. City West Link is a major road joining the heavily congested Parramatta Road, Victoria Road, the ANZAC Bridge and the inner western suburbs. Traffic is constantly busy across all four lanes of the City West Link providing advertisers with maximum campaign exposure, the company said.

APN Outdoor CEO Richard Herring said in the announcement, "We are very pleased to be releasing two additional Elite Screens to Sydney and further strengthening our position … We are very serious about digital and have to date invested more than $50 million in upgrades and digitization … The addition of these two new Elite Screens will add more weight to our national digital offering, while providing our clients with even more scope to push the creative boundaries of their campaigns. We look forward to announcing more of our exciting digital development plans throughout the year."