News

APN launches digital billboard in New Zealand

July 3, 2013

APN Outdoor said it "switched on a New Zealand first" earlier this week in the central business district in Auckland, New Zealand, with the lighting of the city's "first ever" large-format, high-resolution roadside digital billboard on the city's Queen St.

To celebrate the occasion, APN Outdoor invited Auckland Mayor Len Brown to do the honors and hit the switch on the digital billboard at the launch event.

The digital billboard is a 27-square-meter LED screen that features continuous rotating advertising on busy Queen St. Five leading advertisers simultaneously went live on the site this week: New Zealand Lotteries, BMW, Freeview, Holden and Coca-Cola.

The launch event, held at Aotea Square, directly opposite the digital billboard, brought together the key stakeholders who worked with APN Outdoor to bring the idea from a concept to a tangible reality.

APN Outdoor New Zealand General Manager Phil Clemas said the launch was a significant milestone for the company: "Outdoor is the world's oldest form of advertising, but it continues to keep reinventing itself to adapt to the changing needs of advertisers. Our launch of New Zealand's first permanent digital billboard keeps us right at the fore of the technological developments in our industry and delivers our clients a competitive edge for their campaigns."

The Queen St Digital Billboard is part of the bigger APN Outdoor trans-Tasman Digital rollout strategy, the company said.

Learn more about digital billboards.