Display Technology

American, Israeli firms launch wireless point of sale advertising displays

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October 13, 2022

Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a long range wireless power solutions provider, have partnered to develop wireless smart digital signage displays, according to a press release.

The partnership aims to reach customers in-store in novel ways at points of purchase to increase engagement, drive purchasing, and reduce cost compared to online advertising. The hardware options include tablet-sized wireless 4G displays, and Wi-Charge wireless charging ranges up to 30 feet; the partnership aims to explore smart home applications in addition to retail ones.

Glass-Media reports positive results in early distribution to locations in retail locations, including wine and spirits, ready-to-drink and CPG verticals. The screen solutions include audience measurement and engagement statistics to drive ongoing ROI optimization.

"Brands are continuously on the lookout for affordable, scalable, sustainable, and effective ways to differentiate themselves at the point-of-purchase," Daniel Black, founder and chief executive officer at Glass-Media, said in the release. "Together with Wi-Charge, our bespoke, comprehensive solution offerings empower brands to captivate, engage, and influence customers without the need to worry about access to power and reliable connectivity."