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Almo Pro A/V expands digital signage content creation offering

Almo Professional A/V this week expanded its Content Creation Services to include a new option, aimed at deepening the range of revenue-generating content creation choices for partners looking to add this service into their digital signage mix, according to a company announcement.

September 1, 2015

Almo Professional A/V this week expanded its Content Creation Services to include a new option, aimed at deepening the range of revenue-generating content creation choices for partners looking to add this service into their digital signage mix, according to a company announcement.

Almo said it will give resellers and integrators the opportunity to try out the new "Almo Content Creator" option during a series of "E4 Experience" hands-on workshops taking place on the company's fall E4 Tour in Houston on Sept. 11 and New York on Oct. 8.

"Truth is, most AV resellers and integrators selling digital signage have no problem specifying or installing hardware or software but struggle when it comes to content," said Brian Rhatigan, director of business development for Almo Professional A/V. "We took that feedback a year ago and created a model that allows our partners to sell various content platforms as part of a complete digital signage system. At the same time, offering content creation enables our partners to stay in front of customers on a regular basis and provides the foundation for an ongoing revenue stream for years after a system is installed."

According to Rhatigan, the new Almo Content Creator option is ideal for small businesses that don't have a large budget but require content that's more attractive than a standard PowerPoint. Resellers and integrators will have a firsthand opportunity to create content using this option and publish it via a network-connected BrightSign player during an E4 Experience workshop this fall.

Almo Content Creation Services include:

• Option 1: Almo Content Creator. A self-serve online system that allows any user to create their own digital signage content. The online system offers two methods to create content: "Do it For Me" or "Do it Myself." The first asks a few basic questions and automatically creates eight ads. Users simply pick one then make adjustments to fit their vision. The second method offers templates, thousands of pictures and tools. Logos and photos can also be uploaded to make professional videos and advertisements. Partners pay only for the content rendered and there's no charge to experiment with the system.
• Option 2: Almo On-Demand Custom Portal. An inexpensive content management system Web application designed to make it easy for anyone to make basic changes to their signs anywhere and at any time. Almo creates custom sign(s) with customer branding that live in the cloud. Users can update those sign(s), such as price changes, line items or promotions, and the digital signage is updated in minutes.
• Option 3: Almo Content Creation Services. Leverages the company's years of experience in design and deployment of digital signage projects across the globe. Almo creates custom content, from a very basic menu board or directory to very complex signage built on high-resolution video walls and/or touchscreens, regardless of whether it's indoors, outdoors, large or small, a single location or a national rollout. 

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Almo Pro AV

Almo Pro AV is the largest value-added North American Professional AV distributor, offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth and generate profits.

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